Last Updated: 02/25/2021
What does this policy cover?
What information do we collect?
We want to inform you that whenever you browse our Websites, we may collect, and may have collected in the past, any of the following categories of PII from you:
- Information about your browser, such as information about your browser type, version, and language; and
- Information about your device, such as information about your device’s Internet Protocol ("IP") address , device make, device model, device operating system, device operating system version, data connection type, and any other device identifiers; and
- Information about your Internet Service Provider, such information about which Internet Service Provider ("ISP") you use; and
- Geolocation Data, such as country, region, city, street address, postal code, latitude, and longitude; and
- Personal Contact Data, such as phone number, name, email address, and other personal identifiers; and
- Business Information, such as business contact, work email, website URL, and phone number of business contact.
How do We Collect User Information?
Our Websites receive data in several ways, including the following:
- Pixels and cookies, which allow us to recognize web browsers across sites and over time, and therefore to record information about them over time.
- "Contact Us" forms which allow us to keep in contact with existing customers and form new business relationships. Forms on our Websites may collect basic contact information (name, email address, phone number, etc.) from Users if they choose to fill it out.
- Login portals, which allow Users to access our more secured Services, such as our Platform, by entering their username and password.
How we use your information?
We may use information collected from the MetaRail Properties for the following purposes:
- To respond to your requests or provide you with information requested by you.
- To send administrative or account related information to you.
- To communicate with you about updates to our products and services.
- To maintain our websites and tailor our websites to your needs.
- For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our marketing and to enhance, customize and improve our Websites, Platform, and Services.
- To comply with and enforce applicable legal requirements, agreements, and policies.
- To prevent, detect, identify, investigate, respond, and protect against potential or actual claims, liabilities, prohibited behavior, and criminal activity; and
- To notify you about important changes to our Websites, new services, and special opportunities we think you will find valuable where this is in accordance with your expressed marketing preferences. You may notify us at any time if you do not wish to receive these offers by emailing us (please review "Your Rights" Section).
How we share information?
We may, from time to time, share data (including all data mentioned in the "What information do we collect?" section) with the following categories of third parties:
- Client Partners: We share User Information with our Client Partners to help them identify and buy advertising on publishers' Digital Media Properties. Client Partners may use this information in conjunction with other information they have independently collected to provide you targeted advertising and to help them evaluate whether a particular ad campaign may be of interest to you.
- Vendors, partners and other service providers:We may share User Information with our vendors and partners who perform functions on our behalf and require access to such information to provide us with services or do work for us. Examples include analyzing data, fraud prevention, hosting data, engaging technical support for our technology platform, and performing analysis related to our technology platform and related services.
- Business Transfers:We may share User Information in connection with an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy.
We may also share User Information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes, including:
- To comply with laws or regulatory requirements and to respond to lawful requests and legal process;
Legal Basis for Collecting and Using Your Personal Information
We process your PII when we have a legal basis to do so. This includes:
- Consent - You have consented to the use of your PII in a particular way. When you consent, you can have the right to revoke your consent, however this does not necessarily mean it is possible or that we are obligated to cancel or reverse any previous actions taken based on any consent previously provided. Details of how to exercise your legal rights are outlined in "Your Rights" section;
- Legitimate Interest - We process certain PII for the legitimate interests of MetaRail, our Client Partners, or our Users. These legitimate interests include, for example, pursuit of our commercial activities and objectives; distribution of marketing materials through various channels such as by online advertising or social media, or email; protection of our business, employees, Users, Client Partners, and other stakeholders; and research and analysis to monitor and improve our products, services and Websites based on sales trends, Websites’ usage data, and similar data. We will rely on our legitimate interests for processing PII only after balancing our interests and rights against the impact of the processing on individuals;
- Performance of our Contract or fulfillment of our obligations as part of any transaction with you, or to take steps at your request before entering into a contract or transaction;
- Other Legal Bases - We have a legal or regulatory obligation to collect and/or use your PII, such as to comply with regulatory requirements or to comply with a court order or law enforcement request.
If you do not provide the relevant PII to us, we may not be able to provide full-functionality of our Websites to you.
Links to Third-Party Websites
COOKIES ON OUR WEBSITES
What is a Cookie?
A cookie is a piece of software code that an internet website sends to your browser when you access information at that site. A cookie is stored as a simple text file on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie. Cookies let you navigate between pages efficiently as they store your preferences.
Cookies do not contain PII from which you can be identified unless you have furnished such information to the Websites.
We collect information on our Users through registration and the use of our Websites, through cookies, where you choose to disclose data in postings, and when you enter sales promotion and competitions.
To gather statistics: We track how many 'unique users' we have and how often they visit our Websites. We track how often different pages of our Websites are visited and which countries our visitors come from. Accurate statistics enable us to sell advertising and continue to provide a top-quality service to you. The information collected by cookies does not personally identify you; it includes general information about your computer settings, your connection to the Internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the Websites and your location.
To advertise:: We also utilize cookies to advertise online. Third-party vendors, including Google, show our advertisements on sites across the Internet. In addition, third-party vendors, including Google, use first-party cookies (such as Google Analytics cookie) and third-party cookies together to inform, optimize, and serve advertisements based on someone's past visits to our Websites.
Types of cookie that may be used:
Below details some of the cookies most frequently used by our Websites and the purposes they perform:
First Party Cookies
Cookies set by us on our Websites are called "first-party" cookies, used to help evaluate and enable performance and the secure functionality of our Websites. These may enable us to collect or remember certain usage data and data about your device. This may include data on website pages visited prior, during and after visiting our Websites, clicks or interactions made with the pages on our Websites, consents and preferences, time spent on our pages and date/timestamps of visits and interactions, device identifiers such as IP address or operating system type, and browser type.
We also use "third-party" cookies, which are cookies from a website domain other than our Websites. These are used for our Websites’ analytics, site functionality, security, and marketing efforts by sharing usage and device-related data with relevant third-parties.
Strictly necessary cookies
These cookies are essential for you to browse our Websites and use their intended functionality, including accessing secure areas of our Websites. These cookies cannot be opted-in or out of..
These cookies enable the Websites to provide enhanced functionality. They may be set by us or by third-party service providers whose services we have added to our pages.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Websites. They help us to know which pages are the most and least popular and see how visitors move around our Websites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Websites.
These cookies may be set on our Websites by our advertising and marketing service providers. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They are based on uniquely identifying your browser and internet device. This recognition is used to serve relevant adverts, links, or other information about our products and services to users visiting other websites after having previously visited our Websites or interacted with our products and services. If you consent to these cookies, you may experience targeted advertising.
What other similar technologies do we use?
Cookies are not the only way to recognize or track end users. We may use other similar technologies, including:
Tags and Pixels: These are blocks of code that we and our customers may use to track your navigation of websites or apps using our technology, and your browsing behavior. We use these to synchronize information that we have collected with information independently collected by our customers and other third-party advertising platforms and advertisers that are interested in providing you with ads.
SDKs or Software Development Kits: These are blocks of code like tags and pixels that are embedded into an app that allow us to track certain information relating to your use of apps using our technology.
Mobile device identifiers: We also use standard device identifiers, for example the "IDFA" advertising identifier used on Apple's iOS devices and the "Google Advertising ID" advertising identifier used on Android devices, to track your use of mobile apps.
How can I control cookies?
Please note, if you block certain cookies, some parts of our Websites may not work correctly.
Do Not Track and Third-party Tracking Disclosure
Certain mechanisms may allow you to send web browser signals, known as "Do Not Track" ("DNT") signals, indicating your choice to disable tracking on our Websites. We do not respond to browser "Do Not Track" signals at this time. We may not be aware of or able to honor and respond to every such mechanism. More information about "Do Not Track" is available at www.allaboutdnt.org.
Third-parties, other than our Client Partners, do not have authorization from us to track which website you visited prior to and after visiting our Websites. That said, we cannot control third-party tracking and there may be some third-party tracking that occurs without our knowledge or consent.
Children using our Websites
Except where otherwise indicated, we do not knowingly collect or store any PII from children under the age of 16. If you are aged 16 or under, we request that you do not provide us with PII relating to you or to others. Please seek the guidance of your parent or guardian before using our Websites.
If you are the parent or guardian of a child who is aged under 16 and you become aware that your child has provided us with information without your consent, please contact us as given below. We will delete such information from our records within a reasonable time.
Depending on the jurisdiction in which you reside, you may have certain rights in relation to the PII we have collected about you. These rights are not absolute and do not apply in all cases. We will never discriminate against or provide discriminatory treatment to any individuals exercising their privacy rights under applicable regulations. If we are not able to meet your privacy rights request, we will explain why, and provide details of any further action you may take.
Your privacy rights are detailed below:
- Right of Access/Right to Know: You may have the right to make a request for details of your PII and a copy of that PII. Depending on your residency (e.g., for California residents), this may also include rights to know:
- The categories and specific pieces of PII that we have collected about you;
- The categories of sources from which the PII is collected;
- The business or commercial purpose for collecting or sharing your PII;
- The categories of third-parties with whom we share your PII;
- The categories of PII that we have "sold" about you, as well as the categories of third-parties to whom we sold the information.
- Right to Rectification: You may have the right to have inaccurate information about you corrected or removed;
- Right to Deletion/Right to Erasure: You may have the right to have certain PII about you deleted from our records;
- Right to Restriction of Processing: You may have the right to ask us to use your PII for certain restricted or specified purposes only;
- Right to Object to Processing: You may have the right to object to us collecting, using, sharing, or storing (collectively "processing") your PII in certain cases;
- Right to Portability: You may have the right to ask us to transfer your PII to another company or individual in a computer-readable format;
- Right to Withdraw Consent: You may have the right to withdraw any permission (or "consent") you have given us to handle your PII;
- Right in Relation to Automated Decision Making: You may have the right to not be subject to automated decision making, or the right to have a manual review of the decision, as well as be informed of information regarding the logic used to make any automated decisions;
- Right to Complain or File a Dispute to the Relevant Data Protection Authority: You have the right to complain to the relevant data protection authority where you think we have not used your PII or met your rights in accordance with relevant data protection law.
- If you are a California resident, you have the right to direct us to not sell your PII.
- We may sell (as specified or defined by certain privacy regulations), or in the past might have sold, any of your PII listed in the "What information do we collect?" section to the third-parties outlined in the "How do we share your information?" section.
- With respect to our use of third-party marketing cookies, you can always customize your settings at any time. See "COOKIES" section for further information on how to do this.
If you are a California resident and would like to make a data request, please click here.
If you are a resident of the European Union and would like to make a data request, please click here.
To make a request related to the above privacy rights, please contact us via email at email@example.com, providing us with details on the request type you wish to make.
Alternatively, the Privacy Office can be contacted by toll free phone number for California-based individuals exercising their rights under the CCPA - please call us at 800-630-0067.
- or contact us by mail at the following postal address:
MetaRail Inc, 1901 Central Drive Suite 716 Bedford, TX 76021, USA
EU residents can find the contact information for the EU Data Protection Authorities here: https://edpb.europa.eu/about-edpb/board/members_en
CROSS BORDER TRANSFERS
We are headquartered in the United States and we will process your personal information in the United States. Your personal information will be transferred and stored in the United States.
If we transfer personal information outside the European Economic Area (EEA), we will implement appropriate and suitable safeguards to ensure that such data will be protected as required by applicable data protection law. For further information as to the safeguards we implement please contact firstname.lastname@example.org.
SECURITY AND RETENTION
We have implemented commercially reasonable security measures, including physical, electronic, and administrative safeguards, to prevent the unauthorized access to, loss, misuse, or alteration of the information collected through our Websites. We believe these measures are appropriate given the nature of our data and our systems, but we make no assurances in this policy about our ability to prevent any such event or the possible harm to you or any third party that could arise from it.
CHANGES TO THIS POLICY
We may revise this policy at any time. However, if we make material changes, we will not apply them retroactively.
If you have a concern regarding our privacy practices, please contact us via the below contacts.
1901 Central Drive
Bedford, TX 76021